Astrology and Business Timing: Don’t Make These 6 Mistakes (the last one is my favorite)

Business owners often look to astrology for the ‘perfect timing,’ but I see the same pitfalls come up again and again. Here are six common mistakes — and what to do instead.”

1. Believing every New Moon is the perfect time to start a project
No two New Moons are the same, especially when we get into your personal astrology. Some New Moons are partial eclipses and some will be influenced by planets that are more positive or negative for you. Treating every New Moon as an opportunity to reset your business or come out with an offer is only exhausting and not always aligned.

Focus on planning or mapping your offers during the New Moon that is in the sign of your 10th house. The energy of that sign is more focused for your public life and how you present yourself. The Full Moon in the same sign is best for you to experience full circle moments around your business and release old goals. It is the First Quarter Moon in the sign of your 10th that can be really powerful for showcasing your work. My biggest tip is to work with an astrologer to map your Moon Cycle activations so that you can identify which are most aligned with your business goals. 

(see #3 for another example why the Moon Transits are not always the most reliable for business)


2. Launching during a Retrograde without a game plan.
You have heard of Mercury Retrograde but the truth is that ALL of the planets retrograde and we often only have 4 months out of the year where there are no retrogrades happening. This is a small window of time for business owners to plan their launches and expect success. So, instead of planning for NO retrogrades you must be prepared and know how to plan FOR and DURING the retrogrades, for example: 
Mercury RX - Expect revisions, communication errors and tech glitches- plan ahead. 
Venus RX - Expect some discomfort with your branding, how you come off, visibility may be inconsistent - prepare your vision ahead of time and commit to it.
Mars RX - Motivation will be up and down here - these periods are best for fully automated launches and passive income so that you can reset your physical and mental energy. 

3. Expecting fast growth just because your Moon sign’s 10th house is activated


This is a mistake I made recently. When I experience 10th house activations I am so motivated and productive so I planned to launch an offer aduring my Moon signs 10th House activation. My launch was not as successful as I would have liked and I was emotional about multiple life events at this time. Luckily for me I was actually experimenting with my experiences of the transits and signs and wanted to observe what would occur. I had to keep reminding myself that my main goal was to experiment with my predictions and that this time would still be well spent. 

Bottom Line - expect the unexpected when your Moon's 10th house is activated, Plan not for obvious success but a deeper emotional awareness of how you FEEL about your work. The Moon supports setting foundations for you to build off of but is fluctuating and reactive. Emotions can be up and down during this time. Learn from my mistakes here and plan for growth relating to your work FUNCTIONS not necessarily scaling or launching.
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When your Sun or Rising Signs 10th house is activated, business comes to you more naturally. These are excellent times to plan to be seen and launched, however timing is best when you work in alignment with the transit of a planet from your 9th to 10th house to provide more time for you to expand your audience and be seen.

Curious how this plays out in your own chart? That’s exactly what we can explore in a session together — just write ‘business astrology’ in your booking form.”

Business Astrology

4. Assuming a Jupiter transit guarantees instant success
Jupiter expands whatever it touches, but expansion without structure can mean overcommitting, overspending, or saying yes to the wrong opportunities. When Jupiter is well placed I welcome everyone to think about the most positive outcome possible. A positive attitude can attract the right opportunities to you and with Jupiter ruling Sagittarius and Pisces I associate its energy directly with the work of spiritual entrepreneurs. 
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Jupiter stations into a new sign every 18 months or so - reviewing what life area it interacts with for you can help you understand where you are being called to observe success during this time and what other areas will need more discernment or attention. To work with Jupiter right, be familiar with your boundaries so that you know when you are about to tip the scales into over indulgence.

Right now, Jupiter is in my Natal 5th house (Creativity, Joy) and is encouraging me to embrace my creative projects deeper. While my mind is full of ideas, I still need to dedicate the time to transform those ideas into articles, writing and whatever else I am up to. I know I will reap the most benefits of this transit by pushing myself to spend time on my creative outlets and not expect perfection right away. 

5. Misreading Saturn transits as purely negative
Saturn gets a bad reputation as a planet of authority and structure in our life. The first 30 years of our lives are spent working within a structure that keeps us safe and as Saturn's movements influence us it asks us to break away from the norm - this is always overwhelming and full of big life moves which is why so many people hate Saturn transits! If you treat every Saturn activation as a personal shake up creating an upheaval or delay, you might miss the long-term foundations it’s asking you to take action towards and build. Saturn reveals truths about where true sustainable growth comes from.

Saturn is currently moving between my 1st and 2nd houses - this has brought up a lot of new beginnings in my Career and business that have led to new values and of course, financial growth. 


6. Ignoring your profection year themes
If you have ever worked with me, you know I love this technique - Profections! Yes. I spelled that right. Profections is a Hellenistic timing technique and Annual Profections help us determine the House and Planet of our Solar year! This energy builds and  reaches milestones throughout your 3rd, 6th, 9th, and 12th months of your year.  If you’re in, say, a 12th house year (spirituality, rest, retreat, behind-the-scenes work) and you push for high visibility, you might burn out or struggle with alignment. If you are in a 1st or 10th house year you may be more visible, a 6th house year more focused on DOING your work, and 8th house year more focused on transforming your work. By applying these kind of insights to your Business you will align yourself to the energy that is naturally coming your way. This is also a great way to maintain balance and observe your business in a longer cycle than just annually but a 12 year cycle.

This mistake is my favourite because it shows how much long-term alignment matters in business. I have been using profections in all of my life areas for years and they never cease to be relevant!

If you’re ready to discover your profection year themes — and avoid these pitfalls in your own career — book a call with me and write ‘business astrology’ in your booking form.